{"id":149488,"date":"2024-06-10T17:29:45","date_gmt":"2024-06-10T20:29:45","guid":{"rendered":"https:\/\/sandbox2.institutopmg.com\/?p=149488"},"modified":"2025-12-19T12:17:34","modified_gmt":"2025-12-19T15:17:34","slug":"co-creacion-en-ti-la-evolucion-de-la-creacion-de-valor","status":"publish","type":"post","link":"https:\/\/sandbox2.institutopmg.com\/es\/co-creacion-en-ti-la-evolucion-de-la-creacion-de-valor\/","title":{"rendered":"Co-Creaci\u00f3n en TI: La Evoluci\u00f3n de la Creaci\u00f3n de Valor"},"content":{"rendered":"<p data-start=\"65\" data-end=\"534\">\u00bfQu\u00e9 te viene a la mente cuando piensas en \u201cvalor\u201d? \u00bfBeneficios? \u00bfUtilidad? \u00bfImportancia? El valor es todo eso: engloba los beneficios, la utilidad y el significado percibidos de algo. Sin embargo, un aspecto crucial del \u201cvalor\u201d es que, muchas veces, est\u00e1 en los ojos de quien lo percibe. La percepci\u00f3n de los <em data-start=\"375\" data-end=\"389\">stakeholders<\/em> desempe\u00f1a un papel clave, lo que hace que el concepto de valor sea, en cierta medida, subjetivo.<\/p>\n<p data-start=\"65\" data-end=\"534\"><strong data-start=\"489\" data-end=\"505\">Lee tambi\u00e9n:<\/strong><a href=\"https:\/\/sandbox2.institutopmg.com\/es\/articulos\/itil\/que-es-itil-4-guia-definitiva-de-itil-4\/\"> La Gu\u00eda Definitiva de ITIL 4<\/a><\/p>\n<hr data-start=\"536\" data-end=\"539\" \/>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Navegue por t\u00f3picos de interesse:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/sandbox2.institutopmg.com\/es\/co-creacion-en-ti-la-evolucion-de-la-creacion-de-valor\/#Creacion_de_Valor_Antes_y_Ahora\" >Creaci\u00f3n de Valor: Antes y Ahora<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/sandbox2.institutopmg.com\/es\/co-creacion-en-ti-la-evolucion-de-la-creacion-de-valor\/#El_Poder_de_la_Co-Creacion\" >El Poder de la Co-Creaci\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n<h3 data-start=\"541\" data-end=\"581\"><span class=\"ez-toc-section\" id=\"Creacion_de_Valor_Antes_y_Ahora\"><\/span><strong data-start=\"545\" data-end=\"581\">Creaci\u00f3n de Valor: Antes y Ahora<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"583\" data-end=\"891\">En el pasado, la creaci\u00f3n de valor parec\u00eda bastante sencilla. Los proveedores de servicios llevaban las riendas, dictando el flujo de valor en una \u00fanica direcci\u00f3n: de ellos hacia el cliente. Imagina un embudo en el que los proveedores vierten valor y los clientes simplemente lo recogen en la parte inferior.<\/p>\n<p data-start=\"893\" data-end=\"1138\">Pero, como dijo Bob Dylan, <em data-start=\"920\" data-end=\"951\">\u201clos tiempos est\u00e1n cambiando\u201d<\/em>. Hoy existe una creciente conciencia en el mundo de la TI de que el valor no debe ser un acto en solitario. Ya no es una v\u00eda de un solo sentido. En su lugar, se trata de <strong data-start=\"1122\" data-end=\"1137\">co-creaci\u00f3n<\/strong>.<\/p>\n<p data-start=\"1140\" data-end=\"1557\">La co-creaci\u00f3n es el proceso mediante el cual proveedores, consumidores y otras entidades relevantes dentro de las relaciones de servicio colaboran activamente. No son receptores pasivos, sino participantes activos a lo largo de toda la cadena de valor del servicio. Esta colaboraci\u00f3n abarca la definici\u00f3n de requisitos, el dise\u00f1o de soluciones e incluso la contribuci\u00f3n a la creaci\u00f3n y provisi\u00f3n del propio servicio.<\/p>\n<hr data-start=\"1559\" data-end=\"1562\" \/>\n<h3 data-start=\"1564\" data-end=\"1598\"><span class=\"ez-toc-section\" id=\"El_Poder_de_la_Co-Creacion\"><\/span><strong data-start=\"1568\" data-end=\"1598\">El Poder de la Co-Creaci\u00f3n<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"1600\" data-end=\"1948\">Con la co-creaci\u00f3n, el juego de la creaci\u00f3n de valor en TI ha cambiado de forma dr\u00e1stica. Ya no se trata \u00fanicamente de lo que los proveedores de servicios pueden ofrecer, sino de c\u00f3mo todos los involucrados pueden colaborar, compartir su experiencia, conocimientos y expectativas para dar forma a un servicio m\u00e1s personalizado, eficiente y valioso.<\/p>\n<p data-start=\"1950\" data-end=\"2216\" data-is-last-node=\"\" data-is-only-node=\"\">En un mundo donde la colaboraci\u00f3n es la reina, la co-creaci\u00f3n se lleva la corona. Al acoger distintas contribuciones y aprovechar la experiencia colectiva, los servicios de TI pueden alcanzar nuevos niveles de innovaci\u00f3n, eficiencia y, en \u00faltima instancia, de valor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfQu\u00e9 te viene a la mente cuando piensas en \u201cvalor\u201d? \u00bfBeneficios? \u00bfUtilidad? \u00bfImportancia? El valor es todo eso: engloba los beneficios, la utilidad y el significado percibidos de algo. Sin embargo, un aspecto crucial del \u201cvalor\u201d es que, muchas veces, est\u00e1 en los ojos de quien lo percibe. La percepci\u00f3n de los stakeholders desempe\u00f1a un [&hellip;]<\/p>\n","protected":false},"author":85233,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9411],"tags":[],"class_list":["post-149488","post","type-post","status-publish","format-standard","hentry","category-itil"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Co-Creaci\u00f3n en TI: La Evoluci\u00f3n de la Creaci\u00f3n de Valor - PMG Academy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sandbox2.institutopmg.com\/es\/co-creacion-en-ti-la-evolucion-de-la-creacion-de-valor\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Co-Creaci\u00f3n en TI: La Evoluci\u00f3n de la Creaci\u00f3n de Valor\" \/>\n<meta property=\"og:description\" content=\"\u00bfQu\u00e9 te viene a la mente cuando piensas en \u201cvalor\u201d? \u00bfBeneficios? \u00bfUtilidad? \u00bfImportancia? El valor es todo eso: engloba los beneficios, la utilidad y el significado percibidos de algo. Sin embargo, un aspecto crucial del \u201cvalor\u201d es que, muchas veces, est\u00e1 en los ojos de quien lo percibe. 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