{"id":151702,"date":"2026-02-22T14:42:22","date_gmt":"2026-02-22T17:42:22","guid":{"rendered":"https:\/\/sandbox2.institutopmg.com\/?p=151702"},"modified":"2026-02-25T14:50:04","modified_gmt":"2026-02-25T17:50:04","slug":"value-in-itil-5-a-guide-to-co-creating-digital-outcomes","status":"publish","type":"post","link":"https:\/\/sandbox2.institutopmg.com\/en\/value-in-itil-5-a-guide-to-co-creating-digital-outcomes\/","title":{"rendered":"Value in ITIL 5: A Guide to Co-Creating Digital Outcomes"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">In the Industry 5.0 landscape\u2014where technology and humans collaborate closely\u2014the concept of \u201cvalue\u201d has stopped being something subjective and has become the north star of any IT strategy. <a href=\"https:\/\/sandbox2.institutopmg.com\/en\/itil-version-5-launch-official-information-pmg-academy\/\">With the release of ITIL 5<\/a>, that definition has been refined to match the complexity of modern products and services.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to understand how ITIL 5 can transform how success is perceived in your organization\u2014or boost your career\u2014grasping what \u201cvalue\u201d means is the essential starting point. In this article, we break down how the framework explains this concept and how to apply it in practice.<\/span><\/p>\n<p><strong>Read also: <a href=\"https:\/\/sandbox2.institutopmg.com\/en\/articles\/itil\/the-definitive-guide-to-itil-version-5-foundation\/\">The Definitive Guide to ITIL 5<\/a><\/strong><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Navegue por t\u00f3picos de interesse:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/sandbox2.institutopmg.com\/en\/value-in-itil-5-a-guide-to-co-creating-digital-outcomes\/#What_Is_Value_in_ITIL_5\" >What Is Value in ITIL 5?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/sandbox2.institutopmg.com\/en\/value-in-itil-5-a-guide-to-co-creating-digital-outcomes\/#The_Definition_of_a_Service_Through_the_Lens_of_Value\" >The Definition of a Service Through the Lens of Value<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/sandbox2.institutopmg.com\/en\/value-in-itil-5-a-guide-to-co-creating-digital-outcomes\/#The_Value_Equation_Balancing_Gains_and_Losses\" >The Value Equation: Balancing Gains and Losses<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/sandbox2.institutopmg.com\/en\/value-in-itil-5-a-guide-to-co-creating-digital-outcomes\/#The_Positive_Side_What_adds_value\" >The Positive Side (What adds value)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/sandbox2.institutopmg.com\/en\/value-in-itil-5-a-guide-to-co-creating-digital-outcomes\/#The_Negative_Side_What_consumes_value\" >The Negative Side (What consumes value)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/sandbox2.institutopmg.com\/en\/value-in-itil-5-a-guide-to-co-creating-digital-outcomes\/#The_Role_of_the_Value_System_and_the_Value_Chain\" >The Role of the Value System and the Value Chain<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/sandbox2.institutopmg.com\/en\/value-in-itil-5-a-guide-to-co-creating-digital-outcomes\/#How_Does_This_Help_Your_Career_and_Your_Organization\" >How Does This Help Your Career and Your Organization?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/sandbox2.institutopmg.com\/en\/value-in-itil-5-a-guide-to-co-creating-digital-outcomes\/#Conclusion_Turn_Theory_into_Results\" >Conclusion: Turn Theory into Results<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_Is_Value_in_ITIL_5\"><\/span><b>What Is Value in ITIL 5?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In ITIL 5, value isn\u2019t a price tag or a feature in software. The framework defines <\/span><b>value<\/b><span style=\"font-weight: 400;\"> as the perception of benefits, usefulness, and importance of something. In a service context, value is the result of a partnership between those who provide and those who consume.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unlike older views where the provider \u201cdelivered\u201d value, we now talk about <\/span><b>value co-creation<\/b><span style=\"font-weight: 400;\">. That means a service\u2019s success depends as much on the provider\u2019s capability as on the customer\u2019s engagement and correct use.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_Definition_of_a_Service_Through_the_Lens_of_Value\"><\/span><b>The Definition of a Service Through the Lens of Value<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A <\/span><b>service<\/b><span style=\"font-weight: 400;\">, according to ITIL 5, is a means of enabling that co-creation by facilitating the outcomes consumers want to achieve\u2014without requiring them to manage specific costs and risks. The provider takes on technical complexity so the customer can focus on the benefit.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Value_Equation_Balancing_Gains_and_Losses\"><\/span><b>The Value Equation: Balancing Gains and Losses<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">One of the most pragmatic ideas in the official ITIL 5 Foundation material is representing value as a balance scale. For <\/span><b>value in ITIL 5<\/b><span style=\"font-weight: 400;\"> to be real, the positive aspects must outweigh the negative ones.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To assess that, we look at three pillars on each side:<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_Positive_Side_What_adds_value\"><\/span><b>The Positive Side (What adds value)<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Positive outcomes:<\/b><span style=\"font-weight: 400;\"> What the customer gains from using the service (e.g., faster sales cycles).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Costs removed:<\/b><span style=\"font-weight: 400;\"> Expenses the customer no longer has (e.g., not having to invest in on-prem servers).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Risks removed:<\/b><span style=\"font-weight: 400;\"> Threats the provider takes on (e.g., cybersecurity and compliance assurances).<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"The_Negative_Side_What_consumes_value\"><\/span><b>The Negative Side (What consumes value)<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Negative outcomes:<\/b><span style=\"font-weight: 400;\"> Unwanted side effects (e.g., excessive dependence on a single provider).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Costs introduced:<\/b><span style=\"font-weight: 400;\"> The price of the service and expenses like training or integration.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Risks introduced:<\/b><span style=\"font-weight: 400;\"> New threats (e.g., the risk of cloud service downtime).<\/span><\/li>\n<\/ul>\n<p><b>Key concept:<\/b><span style=\"font-weight: 400;\"> Value is achieved only when benefits and burden reductions are greater than the investment and the new risks created.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Role_of_the_Value_System_and_the_Value_Chain\"><\/span><b>The Role of the Value System and the Value Chain<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In ITIL 5, the structure for generating value has evolved. What used to be called the <\/span><b>Service Value System<\/b><span style=\"font-weight: 400;\"> is now simply the <\/span><b>Value System<\/b><span style=\"font-weight: 400;\">. Likewise, the <\/span><b>Service Value Chain<\/b><span style=\"font-weight: 400;\"> has evolved into the <\/span><b>Value Chain<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This naming shift reinforces that management isn\u2019t only about \u201cservices,\u201d but about any flow that generates value\u2014whether it\u2019s a digital product, consulting engagement, or AI automation. The Value System integrates:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Guiding Principles<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Governance<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Value Chain<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Management Practices<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Continual Improvement<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">By mastering the Value Chain, IT professionals can pinpoint exactly where value is being created\u2014and where it\u2019s being lost due to inefficiency.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Does_This_Help_Your_Career_and_Your_Organization\"><\/span><b>How Does This Help Your Career and Your Organization?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Understanding value in ITIL 5 is a game-changer for IT professionals. You stop being seen as a \u201ctechnical cost\u201d and become a strategic partner.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>For the organization:<\/b><span style=\"font-weight: 400;\"> Ensures every dollar invested in technology is tied to a clear business benefit\u2014improving ROI and customer satisfaction.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>For the professional:<\/b><span style=\"font-weight: 400;\"> Builds the business perspective needed for leadership roles, enabling you to speak the language of executives (C-level) when justifying projects and improvements.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion_Turn_Theory_into_Results\"><\/span><b>Conclusion: Turn Theory into Results<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The concept of value in ITIL 5 is the foundation for any organization that wants to stay competitive in the digital product era. Delivering technology isn\u2019t enough\u2014you must co-create outcomes that matter.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Want to master ITIL 5 and become an expert in generating real value?<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">At PMG Academy, we offer complete, hands-on training for official ITIL certifications. Learn from experts in corporate education and transform your professional journey.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Can you already measure the value your IT team delivers to the business? Share your experience in the comments below\u2014or ask your questions about the new ITIL 5!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the Industry 5.0 landscape\u2014where technology and humans collaborate closely\u2014the concept of \u201cvalue\u201d has stopped being something subjective and has become the north star of any IT strategy. With the release of ITIL 5, that definition has been refined to match the complexity of modern products and services. If you want to understand how ITIL [&hellip;]<\/p>\n","protected":false},"author":85233,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8074],"tags":[],"class_list":["post-151702","post","type-post","status-publish","format-standard","hentry","category-itil"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Value in ITIL 5: A Guide to Co-Creating Digital Outcomes - PMG Academy<\/title>\n<meta name=\"description\" content=\"With the release of ITIL 5, the definition of &quot;value&quot; was refined to address the complexity of modern products and services.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sandbox2.institutopmg.com\/en\/value-in-itil-5-a-guide-to-co-creating-digital-outcomes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Value in ITIL 5: A Guide to Co-Creating Digital Outcomes\" \/>\n<meta property=\"og:description\" content=\"With the release of ITIL 5, the definition of &quot;value&quot; was refined to address the complexity of modern products and services.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sandbox2.institutopmg.com\/en\/value-in-itil-5-a-guide-to-co-creating-digital-outcomes\/\" \/>\n<meta property=\"og:site_name\" content=\"PMG Academy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PMG.Academy.Brasil\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/adriano.martinsantonio\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-22T17:42:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-25T17:50:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/media.pmgacademy.com\/wp-content\/uploads\/2021\/02\/23190406\/cropped-Asset-1%40azul-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Adriano Martins Antonio\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Adriano Martins Antonio\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/sandbox2.institutopmg.com\/en\/value-in-itil-5-a-guide-to-co-creating-digital-outcomes\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/sandbox2.institutopmg.com\/en\/value-in-itil-5-a-guide-to-co-creating-digital-outcomes\/\"},\"author\":{\"name\":\"Adriano Martins Antonio\",\"@id\":\"https:\/\/sandbox2.institutopmg.com\/en\/#\/schema\/person\/4ff5bc0806b04dd72d25d14a443360e7\"},\"headline\":\"Value in ITIL 5: A Guide to Co-Creating Digital Outcomes\",\"datePublished\":\"2026-02-22T17:42:22+00:00\",\"dateModified\":\"2026-02-25T17:50:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/sandbox2.institutopmg.com\/en\/value-in-itil-5-a-guide-to-co-creating-digital-outcomes\/\"},\"wordCount\":711,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/sandbox2.institutopmg.com\/en\/#organization\"},\"articleSection\":[\"ITIL\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/sandbox2.institutopmg.com\/en\/value-in-itil-5-a-guide-to-co-creating-digital-outcomes\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sandbox2.institutopmg.com\/en\/value-in-itil-5-a-guide-to-co-creating-digital-outcomes\/\",\"url\":\"https:\/\/sandbox2.institutopmg.com\/en\/value-in-itil-5-a-guide-to-co-creating-digital-outcomes\/\",\"name\":\"Value in ITIL 5: A Guide to Co-Creating Digital Outcomes - 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