{"id":148240,"date":"2023-07-05T21:08:32","date_gmt":"2023-07-06T00:08:32","guid":{"rendered":"https:\/\/sandbox2.institutopmg.com\/itsm\/guiding-principles-of-itil-4-focus-on-value-navigating-the-ocean-of-it-services\/"},"modified":"2025-12-11T15:01:08","modified_gmt":"2025-12-11T18:01:08","slug":"guiding-principles-of-itil-4-focus-on-value-navigating-the-ocean-of-it-services","status":"publish","type":"post","link":"https:\/\/sandbox2.institutopmg.com\/en\/guiding-principles-of-itil-4-focus-on-value-navigating-the-ocean-of-it-services\/","title":{"rendered":"Guiding Principles of ITIL 4: Focus on Value &#8211; Navigating the Ocean of IT Services"},"content":{"rendered":"<p>Ahoy, tech enthusiasts! Have you ever felt adrift in the vast sea of IT service management? Well, no need to send up flares!<a href=\"https:\/\/itsmhouse.com\/guiding-principles-of-itil-4-your-gps-in-the-technology-maze\/\"> The Guiding Principles<\/a> of ITIL 4 are here to act as our compass and today, we&#8217;ll set our sights on one specific principle: &#8216;Focus on Value&#8217;. So, grab your life jacket, and let&#8217;s dive right in!<\/p>\n<p><strong>Also read: <a href=\"https:\/\/itsmhouse.com\/what-is-itil-4-definitive-guide-to-itil-4\/\">The Definitive Guide to ITIL 4<\/a><\/strong><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Navegue por t\u00f3picos de interesse:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/sandbox2.institutopmg.com\/en\/guiding-principles-of-itil-4-focus-on-value-navigating-the-ocean-of-it-services\/#ITIL_4_Your_IT_Lifeboat\" >ITIL 4: Your IT Lifeboat<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/sandbox2.institutopmg.com\/en\/guiding-principles-of-itil-4-focus-on-value-navigating-the-ocean-of-it-services\/#Focus_on_Value_The_North_Star_of_IT_Services\" >Focus on Value: The North Star of IT Services<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/sandbox2.institutopmg.com\/en\/guiding-principles-of-itil-4-focus-on-value-navigating-the-ocean-of-it-services\/#Charting_the_Course_Applying_%E2%80%98Focus_on_Value\" >Charting the Course: Applying &#8216;Focus on Value&#8217;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/sandbox2.institutopmg.com\/en\/guiding-principles-of-itil-4-focus-on-value-navigating-the-ocean-of-it-services\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"ITIL_4_Your_IT_Lifeboat\"><\/span>ITIL 4: Your IT Lifeboat<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>First things first, a quick refresh. ITIL 4, short for Information Technology Infrastructure Library, is the lifeboat that keeps us afloat in the stormy seas of the digital world. It&#8217;s a collection of best practices and principles to deliver high-quality IT services that align with business needs. And among these guiding principles, &#8216;Focus on Value&#8217; acts as the North Star, guiding us towards our destination.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Focus_on_Value_The_North_Star_of_IT_Services\"><\/span>Focus on Value: The North Star of IT Services<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>So, what does &#8216;Focus on Value&#8217; really mean? Simply put, it means every action, every decision, every change in our IT journey should create value. It&#8217;s about ensuring that what we&#8217;re doing aligns with the needs and goals of the business and ultimately brings benefits.<\/p>\n<p>When we say &#8216;value&#8217;, we&#8217;re not just talking about money. Value can come in many forms &#8211; time saved, processes streamlined, customer satisfaction improved, or even a happy and motivated team.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Charting_the_Course_Applying_%E2%80%98Focus_on_Value\"><\/span>Charting the Course: Applying &#8216;Focus on Value&#8217;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Navigating by the North Star is great, but how do we apply this &#8216;Focus on Value&#8217; in our IT journey? Let&#8217;s consider a few steps:<\/p>\n<p><strong>1. Understand what value means:<\/strong> Value can mean different things to different people, or even to different parts of the same organization. Understanding what &#8216;value&#8217; means for your business and your stakeholders is the first step.<\/p>\n<p><strong>2. Align your services with business needs:<\/strong> Every service provided should meet a business need and create value. This involves understanding these needs and aligning your services accordingly.<\/p>\n<p><strong>3. Measure the value created:<\/strong> Just as sailors use sextants to measure their distance from the North Star, we need to measure the value we create. This can be done through key performance indicators (KPIs), customer satisfaction surveys, and other metrics.<\/p>\n<p><strong>4. Continuously reassess:<\/strong> The seas of IT are always changing, and so is the definition of &#8216;value&#8217;. Regular reassessments will ensure that we&#8217;re still on course and creating the most value.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Focusing on value is about more than just doing things right; it&#8217;s about doing the right things. The &#8216;Focus on Value&#8217; principle of <a href=\"https:\/\/www.axelos.com\/certifications\/itil-service-management\/itil-4-foundation\">ITIL 4<\/a> reminds us to stay on course, ensuring every decision and action brings us closer to our destination of creating value. Remember, you&#8217;re the captain of this IT ship, and it&#8217;s up to you to guide it in the right direction!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ahoy, tech enthusiasts! Have you ever felt adrift in the vast sea of IT service management? Well, no need to send up flares! The Guiding Principles of ITIL 4 are here to act as our compass and today, we&#8217;ll set our sights on one specific principle: &#8216;Focus on Value&#8217;. So, grab your life jacket, and [&hellip;]<\/p>\n","protected":false},"author":85233,"featured_media":148241,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9436,9433],"tags":[10211,10337,9796,9664,9548,9528,9503,10336,10259,9815],"class_list":["post-148240","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-itil4","category-tutorials","tag-business-value","tag-focus-on-value","tag-guiding-principles","tag-it","tag-it-management","tag-it-services","tag-itil-4-2","tag-itil-guiding-principles","tag-itil-practices","tag-technology"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Guiding Principles of ITIL 4: Focus on Value - PMG Academy<\/title>\n<meta name=\"description\" content=\"Dive into the world of ITIL 4 and learn how the guiding principle &#039;Focus on Value&#039; can navigate your IT services journey towards business value.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sandbox2.institutopmg.com\/en\/guiding-principles-of-itil-4-focus-on-value-navigating-the-ocean-of-it-services\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guiding Principles of ITIL 4: Focus on Value - Navigating the Ocean of IT Services\" \/>\n<meta property=\"og:description\" content=\"Dive into the world of ITIL 4 and learn how the guiding principle &#039;Focus on Value&#039; can navigate your IT services journey towards business value.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sandbox2.institutopmg.com\/en\/guiding-principles-of-itil-4-focus-on-value-navigating-the-ocean-of-it-services\/\" \/>\n<meta property=\"og:site_name\" content=\"PMG Academy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PMG.Academy.Brasil\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/adriano.martinsantonio\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-06T00:08:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-11T18:01:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sandbox2.institutopmg.com\/wp-content\/uploads\/2025\/12\/one-target-with-three-dart-arrows-hitting-bullseye-scaled-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1709\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Adriano Martins Antonio\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Adriano Martins Antonio\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/sandbox2.institutopmg.com\/en\/guiding-principles-of-itil-4-focus-on-value-navigating-the-ocean-of-it-services\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/sandbox2.institutopmg.com\/en\/guiding-principles-of-itil-4-focus-on-value-navigating-the-ocean-of-it-services\/\"},\"author\":{\"name\":\"Adriano Martins Antonio\",\"@id\":\"https:\/\/sandbox2.institutopmg.com\/en\/#\/schema\/person\/4ff5bc0806b04dd72d25d14a443360e7\"},\"headline\":\"Guiding Principles of ITIL 4: Focus on Value &#8211; Navigating the Ocean of IT Services\",\"datePublished\":\"2023-07-06T00:08:32+00:00\",\"dateModified\":\"2025-12-11T18:01:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/sandbox2.institutopmg.com\/en\/guiding-principles-of-itil-4-focus-on-value-navigating-the-ocean-of-it-services\/\"},\"wordCount\":472,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/sandbox2.institutopmg.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/sandbox2.institutopmg.com\/en\/guiding-principles-of-itil-4-focus-on-value-navigating-the-ocean-of-it-services\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sandbox2.institutopmg.com\/wp-content\/uploads\/2025\/12\/one-target-with-three-dart-arrows-hitting-bullseye-scaled-1.jpg\",\"keywords\":[\"Business Value\",\"Focus on Value\",\"Guiding Principles\",\"it\",\"it management\",\"it services\",\"itil 4\",\"ITIL Guiding Principles\",\"ITIL Practices\",\"technology\"],\"articleSection\":[\"ITIL4\",\"Tutorials\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/sandbox2.institutopmg.com\/en\/guiding-principles-of-itil-4-focus-on-value-navigating-the-ocean-of-it-services\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sandbox2.institutopmg.com\/en\/guiding-principles-of-itil-4-focus-on-value-navigating-the-ocean-of-it-services\/\",\"url\":\"https:\/\/sandbox2.institutopmg.com\/en\/guiding-principles-of-itil-4-focus-on-value-navigating-the-ocean-of-it-services\/\",\"name\":\"Guiding Principles of ITIL 4: Focus on Value - PMG Academy\",\"isPartOf\":{\"@id\":\"https:\/\/sandbox2.institutopmg.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/sandbox2.institutopmg.com\/en\/guiding-principles-of-itil-4-focus-on-value-navigating-the-ocean-of-it-services\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/sandbox2.institutopmg.com\/en\/guiding-principles-of-itil-4-focus-on-value-navigating-the-ocean-of-it-services\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sandbox2.institutopmg.com\/wp-content\/uploads\/2025\/12\/one-target-with-three-dart-arrows-hitting-bullseye-scaled-1.jpg\",\"datePublished\":\"2023-07-06T00:08:32+00:00\",\"dateModified\":\"2025-12-11T18:01:08+00:00\",\"description\":\"Dive into the world of ITIL 4 and learn how the guiding principle 'Focus on Value' can navigate your IT services journey towards business value.\",\"breadcrumb\":{\"@id\":\"https:\/\/sandbox2.institutopmg.com\/en\/guiding-principles-of-itil-4-focus-on-value-navigating-the-ocean-of-it-services\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sandbox2.institutopmg.com\/en\/guiding-principles-of-itil-4-focus-on-value-navigating-the-ocean-of-it-services\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/sandbox2.institutopmg.com\/en\/guiding-principles-of-itil-4-focus-on-value-navigating-the-ocean-of-it-services\/#primaryimage\",\"url\":\"https:\/\/sandbox2.institutopmg.com\/wp-content\/uploads\/2025\/12\/one-target-with-three-dart-arrows-hitting-bullseye-scaled-1.jpg\",\"contentUrl\":\"https:\/\/sandbox2.institutopmg.com\/wp-content\/uploads\/2025\/12\/one-target-with-three-dart-arrows-hitting-bullseye-scaled-1.jpg\",\"width\":2560,\"height\":1709},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/sandbox2.institutopmg.com\/en\/guiding-principles-of-itil-4-focus-on-value-navigating-the-ocean-of-it-services\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Tutorials\",\"item\":\"https:\/\/sandbox2.institutopmg.com\/en\/tutorials\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"ITIL4\",\"item\":\"https:\/\/sandbox2.institutopmg.com\/en\/tutorials\/itil4\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Guiding Principles of ITIL 4: Focus on Value &#8211; Navigating the Ocean of IT Services\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sandbox2.institutopmg.com\/en\/#website\",\"url\":\"https:\/\/sandbox2.institutopmg.com\/en\/\",\"name\":\"PMG Academy\",\"description\":\"Seu portal de estudos de ITSM, Cyber, EGIT e Projetos \u00c1geis\",\"publisher\":{\"@id\":\"https:\/\/sandbox2.institutopmg.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sandbox2.institutopmg.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/sandbox2.institutopmg.com\/en\/#organization\",\"name\":\"PMG Academy\",\"url\":\"https:\/\/sandbox2.institutopmg.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/sandbox2.institutopmg.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/sandbox2.institutopmg.com\/wp-content\/uploads\/2021\/02\/cropped-Asset-1@azul-1.png\",\"contentUrl\":\"https:\/\/sandbox2.institutopmg.com\/wp-content\/uploads\/2021\/02\/cropped-Asset-1@azul-1.png\",\"width\":6964,\"height\":2938,\"caption\":\"PMG Academy\"},\"image\":{\"@id\":\"https:\/\/sandbox2.institutopmg.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/PMG.Academy.Brasil\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/sandbox2.institutopmg.com\/en\/#\/schema\/person\/4ff5bc0806b04dd72d25d14a443360e7\",\"name\":\"Adriano Martins Antonio\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/media.pmgacademy.com\/wp-content\/uploads\/2022\/07\/23180854\/Adriano-PNG-100x100.png\",\"url\":\"https:\/\/media.pmgacademy.com\/wp-content\/uploads\/2022\/07\/23180854\/Adriano-PNG-100x100.png\",\"contentUrl\":\"https:\/\/media.pmgacademy.com\/wp-content\/uploads\/2022\/07\/23180854\/Adriano-PNG-100x100.png\",\"caption\":\"Adriano Martins Antonio\"},\"sameAs\":[\"https:\/\/www.facebook.com\/adriano.martinsantonio\"],\"url\":\"https:\/\/sandbox2.institutopmg.com\/en\/author\/adrianopmgacademy-coms\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Guiding Principles of ITIL 4: Focus on Value - PMG Academy","description":"Dive into the world of ITIL 4 and learn how the guiding principle 'Focus on Value' can navigate your IT services journey towards business value.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sandbox2.institutopmg.com\/en\/guiding-principles-of-itil-4-focus-on-value-navigating-the-ocean-of-it-services\/","og_locale":"en_US","og_type":"article","og_title":"Guiding Principles of ITIL 4: Focus on Value - Navigating the Ocean of IT Services","og_description":"Dive into the world of ITIL 4 and learn how the guiding principle 'Focus on Value' can navigate your IT services journey towards business value.","og_url":"https:\/\/sandbox2.institutopmg.com\/en\/guiding-principles-of-itil-4-focus-on-value-navigating-the-ocean-of-it-services\/","og_site_name":"PMG Academy","article_publisher":"https:\/\/www.facebook.com\/PMG.Academy.Brasil","article_author":"https:\/\/www.facebook.com\/adriano.martinsantonio","article_published_time":"2023-07-06T00:08:32+00:00","article_modified_time":"2025-12-11T18:01:08+00:00","og_image":[{"width":2560,"height":1709,"url":"https:\/\/sandbox2.institutopmg.com\/wp-content\/uploads\/2025\/12\/one-target-with-three-dart-arrows-hitting-bullseye-scaled-1.jpg","type":"image\/jpeg"}],"author":"Adriano Martins Antonio","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Adriano Martins Antonio","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/sandbox2.institutopmg.com\/en\/guiding-principles-of-itil-4-focus-on-value-navigating-the-ocean-of-it-services\/#article","isPartOf":{"@id":"https:\/\/sandbox2.institutopmg.com\/en\/guiding-principles-of-itil-4-focus-on-value-navigating-the-ocean-of-it-services\/"},"author":{"name":"Adriano Martins Antonio","@id":"https:\/\/sandbox2.institutopmg.com\/en\/#\/schema\/person\/4ff5bc0806b04dd72d25d14a443360e7"},"headline":"Guiding Principles of ITIL 4: Focus on Value &#8211; Navigating the Ocean of IT Services","datePublished":"2023-07-06T00:08:32+00:00","dateModified":"2025-12-11T18:01:08+00:00","mainEntityOfPage":{"@id":"https:\/\/sandbox2.institutopmg.com\/en\/guiding-principles-of-itil-4-focus-on-value-navigating-the-ocean-of-it-services\/"},"wordCount":472,"commentCount":0,"publisher":{"@id":"https:\/\/sandbox2.institutopmg.com\/en\/#organization"},"image":{"@id":"https:\/\/sandbox2.institutopmg.com\/en\/guiding-principles-of-itil-4-focus-on-value-navigating-the-ocean-of-it-services\/#primaryimage"},"thumbnailUrl":"https:\/\/sandbox2.institutopmg.com\/wp-content\/uploads\/2025\/12\/one-target-with-three-dart-arrows-hitting-bullseye-scaled-1.jpg","keywords":["Business Value","Focus on Value","Guiding Principles","it","it management","it services","itil 4","ITIL Guiding Principles","ITIL Practices","technology"],"articleSection":["ITIL4","Tutorials"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/sandbox2.institutopmg.com\/en\/guiding-principles-of-itil-4-focus-on-value-navigating-the-ocean-of-it-services\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/sandbox2.institutopmg.com\/en\/guiding-principles-of-itil-4-focus-on-value-navigating-the-ocean-of-it-services\/","url":"https:\/\/sandbox2.institutopmg.com\/en\/guiding-principles-of-itil-4-focus-on-value-navigating-the-ocean-of-it-services\/","name":"Guiding Principles of ITIL 4: Focus on Value - PMG Academy","isPartOf":{"@id":"https:\/\/sandbox2.institutopmg.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sandbox2.institutopmg.com\/en\/guiding-principles-of-itil-4-focus-on-value-navigating-the-ocean-of-it-services\/#primaryimage"},"image":{"@id":"https:\/\/sandbox2.institutopmg.com\/en\/guiding-principles-of-itil-4-focus-on-value-navigating-the-ocean-of-it-services\/#primaryimage"},"thumbnailUrl":"https:\/\/sandbox2.institutopmg.com\/wp-content\/uploads\/2025\/12\/one-target-with-three-dart-arrows-hitting-bullseye-scaled-1.jpg","datePublished":"2023-07-06T00:08:32+00:00","dateModified":"2025-12-11T18:01:08+00:00","description":"Dive into the world of ITIL 4 and learn how the guiding principle 'Focus on Value' can navigate your IT services journey towards business value.","breadcrumb":{"@id":"https:\/\/sandbox2.institutopmg.com\/en\/guiding-principles-of-itil-4-focus-on-value-navigating-the-ocean-of-it-services\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sandbox2.institutopmg.com\/en\/guiding-principles-of-itil-4-focus-on-value-navigating-the-ocean-of-it-services\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sandbox2.institutopmg.com\/en\/guiding-principles-of-itil-4-focus-on-value-navigating-the-ocean-of-it-services\/#primaryimage","url":"https:\/\/sandbox2.institutopmg.com\/wp-content\/uploads\/2025\/12\/one-target-with-three-dart-arrows-hitting-bullseye-scaled-1.jpg","contentUrl":"https:\/\/sandbox2.institutopmg.com\/wp-content\/uploads\/2025\/12\/one-target-with-three-dart-arrows-hitting-bullseye-scaled-1.jpg","width":2560,"height":1709},{"@type":"BreadcrumbList","@id":"https:\/\/sandbox2.institutopmg.com\/en\/guiding-principles-of-itil-4-focus-on-value-navigating-the-ocean-of-it-services\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Tutorials","item":"https:\/\/sandbox2.institutopmg.com\/en\/tutorials\/"},{"@type":"ListItem","position":2,"name":"ITIL4","item":"https:\/\/sandbox2.institutopmg.com\/en\/tutorials\/itil4\/"},{"@type":"ListItem","position":3,"name":"Guiding Principles of ITIL 4: Focus on Value &#8211; Navigating the Ocean of IT Services"}]},{"@type":"WebSite","@id":"https:\/\/sandbox2.institutopmg.com\/en\/#website","url":"https:\/\/sandbox2.institutopmg.com\/en\/","name":"PMG Academy","description":"Seu portal de estudos de ITSM, Cyber, EGIT e Projetos \u00c1geis","publisher":{"@id":"https:\/\/sandbox2.institutopmg.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sandbox2.institutopmg.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/sandbox2.institutopmg.com\/en\/#organization","name":"PMG Academy","url":"https:\/\/sandbox2.institutopmg.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sandbox2.institutopmg.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/sandbox2.institutopmg.com\/wp-content\/uploads\/2021\/02\/cropped-Asset-1@azul-1.png","contentUrl":"https:\/\/sandbox2.institutopmg.com\/wp-content\/uploads\/2021\/02\/cropped-Asset-1@azul-1.png","width":6964,"height":2938,"caption":"PMG Academy"},"image":{"@id":"https:\/\/sandbox2.institutopmg.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/PMG.Academy.Brasil"]},{"@type":"Person","@id":"https:\/\/sandbox2.institutopmg.com\/en\/#\/schema\/person\/4ff5bc0806b04dd72d25d14a443360e7","name":"Adriano Martins Antonio","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/media.pmgacademy.com\/wp-content\/uploads\/2022\/07\/23180854\/Adriano-PNG-100x100.png","url":"https:\/\/media.pmgacademy.com\/wp-content\/uploads\/2022\/07\/23180854\/Adriano-PNG-100x100.png","contentUrl":"https:\/\/media.pmgacademy.com\/wp-content\/uploads\/2022\/07\/23180854\/Adriano-PNG-100x100.png","caption":"Adriano Martins Antonio"},"sameAs":["https:\/\/www.facebook.com\/adriano.martinsantonio"],"url":"https:\/\/sandbox2.institutopmg.com\/en\/author\/adrianopmgacademy-coms\/"}]}},"_links":{"self":[{"href":"https:\/\/sandbox2.institutopmg.com\/en\/wp-json\/wp\/v2\/posts\/148240","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sandbox2.institutopmg.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sandbox2.institutopmg.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sandbox2.institutopmg.com\/en\/wp-json\/wp\/v2\/users\/85233"}],"replies":[{"embeddable":true,"href":"https:\/\/sandbox2.institutopmg.com\/en\/wp-json\/wp\/v2\/comments?post=148240"}],"version-history":[{"count":1,"href":"https:\/\/sandbox2.institutopmg.com\/en\/wp-json\/wp\/v2\/posts\/148240\/revisions"}],"predecessor-version":[{"id":149000,"href":"https:\/\/sandbox2.institutopmg.com\/en\/wp-json\/wp\/v2\/posts\/148240\/revisions\/149000"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sandbox2.institutopmg.com\/en\/wp-json\/wp\/v2\/media\/148241"}],"wp:attachment":[{"href":"https:\/\/sandbox2.institutopmg.com\/en\/wp-json\/wp\/v2\/media?parent=148240"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sandbox2.institutopmg.com\/en\/wp-json\/wp\/v2\/categories?post=148240"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sandbox2.institutopmg.com\/en\/wp-json\/wp\/v2\/tags?post=148240"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}