{"id":148021,"date":"2023-05-12T15:56:01","date_gmt":"2023-05-12T18:56:01","guid":{"rendered":"https:\/\/sandbox2.institutopmg.com\/itsm\/itil-4-why-and-why-now\/"},"modified":"2025-12-16T14:35:57","modified_gmt":"2025-12-16T17:35:57","slug":"itil-4-why-and-why-now","status":"publish","type":"post","link":"https:\/\/sandbox2.institutopmg.com\/en\/itil-4-why-and-why-now\/","title":{"rendered":"ITIL 4 &#8211; Why and Why Now?"},"content":{"rendered":"\r\n<p><span style=\"font-weight: 400;\">Surely you&#8217;ve asked yourself the question: &#8220;why implement ITIL 4?&#8221;\u00a0Well&#8230; in order for me to answer that, I&#8217;ll start by explaining the concept of &#8220;Guiding Principles&#8221;, as they apply to all practices defined in <a href=\"https:\/\/itsmhouse.com\/what-is-itil-4-definitive-guide-to-itil-4\/\">ITIL 4<\/a>. <\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">These principles function as a kind of compass for the organization, which must follow them in all circumstances, regardless of changes to its objectives, strategies, type of work or management structure. It is important to note that they must be universal and enduring.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Let&#8217;s take a look at them!<\/span><\/p>\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Navegue por t\u00f3picos de interesse:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/sandbox2.institutopmg.com\/en\/itil-4-why-and-why-now\/#Focus_on_value\" >Focus on value<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/sandbox2.institutopmg.com\/en\/itil-4-why-and-why-now\/#Start_where_you_are\" >Start where you are<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/sandbox2.institutopmg.com\/en\/itil-4-why-and-why-now\/#Progress_iteratively_with_feedback\" >Progress iteratively with feedback<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/sandbox2.institutopmg.com\/en\/itil-4-why-and-why-now\/#Collaborate_and_promote_visibility\" >Collaborate and promote visibility<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/sandbox2.institutopmg.com\/en\/itil-4-why-and-why-now\/#Think_and_work_holistically\" >Think and work holistically<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/sandbox2.institutopmg.com\/en\/itil-4-why-and-why-now\/#Keep_it_simple_and_practical\" >Keep it simple and practical<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/sandbox2.institutopmg.com\/en\/itil-4-why-and-why-now\/#Optimize_and_automate\" >Optimize and automate<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Focus_on_value\"><\/span><span style=\"font-weight: 400;\">Focus on value<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p><span style=\"font-weight: 400;\">Every activity in the organization should directly or indirectly relate to value for stakeholders. In this way, ITIL 4 encourages the joint creation of value among all those involved in the business, always considering the customer as the main piece. And obviously, value creation is the most important premise for achieving success.<\/span><\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"Start_where_you_are\"><\/span><span style=\"font-weight: 400;\">Start where you are<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p><span style=\"font-weight: 400;\">This means not starting from scratch, without considering what is already available to be used. The current state should be investigated and evaluated directly to ensure that it is fully known and understood. There is likely to be a large amount of services, processes, programs, projects and people that can be used to create the desired result.<\/span><\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"Progress_iteratively_with_feedback\"><\/span><span style=\"font-weight: 400;\">Progress iteratively with feedback<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p><span style=\"font-weight: 400;\">Even large initiatives should be carried out iteratively, without trying to do everything at once. Therefore, work should be organized into smaller, manageable portions that can be executed and completed in a timely manner, as this facilitates maintaining a clearer focus on each effort. Thus, feedback should be used before, during and after each iteration to ensure that actions remain focused and appropriate, even when circumstances change.<\/span><\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"Collaborate_and_promote_visibility\"><\/span><span style=\"font-weight: 400;\">Collaborate and promote visibility<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p><span style=\"font-weight: 400;\">Working together across the boundaries of areas and practices produces results that are more widely accepted, more relevant to objectives and more likely to succeed in the long term. Achieving goals requires information, knowledge and trust. Thus, work and consequences should be visible, without hidden agendas, with information shared to the greatest extent possible.<\/span><\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"Think_and_work_holistically\"><\/span><span style=\"font-weight: 400;\">Think and work holistically<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p><span style=\"font-weight: 400;\">No service or element of a service works in isolation. Consequently, results are delivered to internal and external customers through effective, efficient management and dynamic integration of information; technology; organization; people; practices; partners and agreements; all coordinated to provide defined value.<\/span><\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"Keep_it_simple_and_practical\"><\/span><span style=\"font-weight: 400;\">Keep it simple and practical<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p><span style=\"font-weight: 400;\">Eliminate any process, service, action or metric that will not produce value or useful results. And in a process or procedure, use the minimum number of steps necessary to achieve the goal.<\/span><\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"Optimize_and_automate\"><\/span><span style=\"font-weight: 400;\">Optimize and automate<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p><span style=\"font-weight: 400;\">Eliminate anything that represents waste, using technology to achieve what is possible. Resources of all types, particularly Human Resources, should be used to their best effect. However, human intervention should only occur when it really contributes value.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">In <a href=\"http:\/\/axelos.com\/certifications\/itil-service-management\/\">ITIL 4<\/a>, these guiding principles are not only used to support the Service Value System. Since they can serve as &#8220;an engine&#8221; and pull everything towards employees, teams and customers, who are the recipients of value creation. In this way, the principles and practices of ITIL 4 come together to enable and support Agile, Lean and DevOps initiatives.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">But now effectively answering the question &#8220;ITIL 4 &#8211; Why and Why Now?&#8221;, I can say that for some it is interesting simply for competition in the market, for others the focus is on increasing revenue through high-quality services. For another group, it is a crucial choice that can make all the difference. The fact is that the world today is very dynamic, evolving rapidly, so the choice to adopt and adapt the best ITIL 4 practice can be a requirement for survival.<\/span><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Surely you&#8217;ve asked yourself the question: &#8220;why implement ITIL 4?&#8221;\u00a0Well&#8230; in order for me to answer that, I&#8217;ll start by explaining the concept of &#8220;Guiding Principles&#8221;, as they apply to all practices defined in ITIL 4. These principles function as a kind of compass for the organization, which must follow them in all circumstances, regardless [&hellip;]<\/p>\n","protected":false},"author":85233,"featured_media":148022,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9436,9433],"tags":[9495,9497,9796,9505,9797,9798],"class_list":["post-148021","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-itil4","category-tutorials","tag-agile-2","tag-devops-2","tag-guiding-principles","tag-lean-2","tag-principios-orientadores","tag-til-4"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>ITIL 4 - Why and Why Now? - PMG Academy<\/title>\n<meta name=\"description\" content=\"Learn about the guiding principles of ITIL 4 and how they can support Agile, Lean, and DevOps initiatives in this article.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sandbox2.institutopmg.com\/en\/itil-4-why-and-why-now\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ITIL 4 - Why and Why Now?\" \/>\n<meta property=\"og:description\" content=\"Learn about the guiding principles of ITIL 4 and how they can support Agile, Lean, and DevOps initiatives in this article.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sandbox2.institutopmg.com\/en\/itil-4-why-and-why-now\/\" \/>\n<meta property=\"og:site_name\" content=\"PMG Academy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PMG.Academy.Brasil\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/adriano.martinsantonio\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-12T18:56:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-16T17:35:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sandbox2.institutopmg.com\/wp-content\/uploads\/2025\/12\/close-up-businessman-with-digital-tablet-scaled-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Adriano Martins Antonio\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Adriano Martins Antonio\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/sandbox2.institutopmg.com\/en\/itil-4-why-and-why-now\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/sandbox2.institutopmg.com\/en\/itil-4-why-and-why-now\/\"},\"author\":{\"name\":\"Adriano Martins Antonio\",\"@id\":\"https:\/\/sandbox2.institutopmg.com\/en\/#\/schema\/person\/4ff5bc0806b04dd72d25d14a443360e7\"},\"headline\":\"ITIL 4 &#8211; 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